Shaping the Future of Construction: Insights from Skillforce CEO, Rob Cossaboon

March 22, 2024
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In an industry facing significant challenges, the construction sector is at a crucial crossroads. Skillforce, under the leadership of Founder & CEO Rob Cossaboon, is leading the charge in adapting to the evolving landscape of talent management. Featured in a recent BC&E News article, Rob shares invaluable insights into overcoming the current labor shortage, emphasizing the necessity of embracing new pay and culture norms to compete for talent effectively.

A New Era of Talent Management

As the construction industry braces for a labor shortage, with job openings expected to exceed 500,000 this year, Rob’s perspective offers a beacon of hope and direction. Skillforce isn’t just confronting these challenges; we’re pioneering solutions that redefine what it means to be a desirable employer in today’s competitive market.

Embracing Change for Growth

Rob highlights a critical shift in the workforce’s expectations post-Covid. The traditional compensation packages no longer suffice in attracting and retaining top talent. “The reality is the person who was making $20 an hour in construction before Covid is now making $25 to $30 an hour,” Rob points out, underscoring the importance of adjusting to these new financial realities to secure skilled labor.

Beyond Compensation: The Holistic Approach

However, it’s not just about financial incentives. The article brings to light the broader aspects of what workers seek in an employer. Today’s workforce demands comprehensive benefits, work-life balance, and an engaging work culture. Smaller contractors, in particular, are encouraged to recognize that they are competing with the industry’s giants for talent. Offering a competitive 401k, paid healthcare, and ample time off is no longer optional; it’s imperative.

Navigating Attrition with Strategic Partnerships

The construction labor market is also contending with high attrition rates, a challenge Rob addresses by emphasizing the strategic use of staffing companies. “If you are a contractor and you don’t work with a staffing company, you are probably having a really hard time growing,” he remarks, highlighting the integral role of firms like Skillforce in sustaining and expanding construction operations across the United States.


The insights shared by Rob and others in the BC&E News article underscore a pivotal moment for the construction industry. As we navigate through the complexities of today’s labor market, the principles laid out by Skillforce provide a roadmap for attracting, retaining, and nurturing talent. It’s a testament to our commitment to excellence that offers both immediate solutions and long-term strategies for growth.